I learned that ..

Will not be enough if we only know forgive others. Sometimes have to learn to forgive yourself.
Although there are things we just do at the moment but do we hurt heart for life. 
I learned that:
Every far left loved ones, always say love the most, because that can last us meet them.

I learned that:
Was a close friend, though not do anything, we still have moments when great together.

I learned that:
Sincere friendship will forever be raised even to thousands of miles away, and true love as the day.

I learned that:
Just because someone does not love us in the way we want, that does not mean they do not love is all heart. For a good friend, will not be a problem if they do not hurt I may, and let them know forgiveness for it.

I learned that:
Will not be enough if we only know forgive others. Sometimes have to learn to forgive yourself.

I learned that:
Regardless of the child have a broken heart, life will not stop, and still do not know as to accidentally damage our.

I learned that:
Life changes that may be at a certain moment by a person not even know.

I learned that:
Even white hands, we can see his true wealth to help friends when needed.

I learned that:
Whom we are very interested, even life then we can step away very soon.
Who we think is buried in the ground until the trouble, but they are raising one up when we stumble.

I learned that:
When unhappy, we are cheating right, but not allowed brutality and cruelty.

I learned that:
This life, not everyone is good and kind to us, whether we do not touch them. Best way not to be aware to those who want to witness that lie fell. Let's live for the beloved one.

I learned that:

To "the people", to whom we want, it takes very long time.

I learned that:
Be responsible for what we do whether it be heart broken to melt.

I learned that:
If we do not own their own behavior, it will control us Now.

I learned that:
Adults have many things to think with the experience is over, and the lessons drawn from it, and never much interested to work his organized many birthday.

I learned that:
Life circumstances that affect the formation of our personality, so make sense of it.

I learned that:
The clothes can never be a monk.
Should not be too eager to discover the secret because it can change our life forever. Although the two look at an object but they can see the huge differences ..

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.

After all the rumors and last-minute botched deals over the years, it's finally happened: Microsoft and Yahoo have reached an agreement to merge their search services in hopes of finally being able to compete with the grand search overlord, Google.
Under the new 10-year, $275 million agreement, Microsoft's new Bing search engine will power Yahoo Search, while Yahoo Search Marketing will be powered by Microsoft AdCenter.
So what does this mean for small-business owners? Well, keep an eye on your Yahoo rankings because they are going to change once the Yahoo search engine is replaced by Bing.
As for your Yahoo Search Marketing campaigns, the good news is that your ads will now be seen across a greater number of websites. If you've been running campaigns through Microsoft AdCenter and Yahoo Search Marketing, once the change takes effect you will only have one campaign to manage, which will free up your time to work on other search marketing strategies.
If you've never bothered with Microsoft's search offerings, the best way to get ready for the coming changes is to learn how to optimize your site for Bing and become familiar with the rules and regulations of Microsoft AdCenter.

Content Continues Below

---

Since its launch, Bing has proven itself to be very amenable to webmasters' optimization efforts. That means that with a little tweaking you can get your site listed at the top of Bing's search results quickly. And if your site is brand-new, you can probably get it indexed faster on Bing than on Google, so you might want to focus your optimization on Bing first. Then, once you're ranked well in Bing's listings, you can tweak your optimization efforts to meet Google's more stringent requirements.

Here are five easy ways to get Bing to notice you:
1. The older, the better. Bing places a lot of emphasis on the age of a domain, so if you're just starting out, you might consider buying an older domain in order to get your site a higher ranking.

2. Titles are important. Bing seems to place a lot more emphasis on title tags than Google does, so make sure you use your best keywords in the title tags of every page on your site.

3. Text is terrific. For Google, the amount of text you have on a web page doesn't play a huge role. Not so with Bing, which seems to place a higher value on pages that have at least 300 words.

4. Outbound links are OK. Google has always seemed to frown on the number of outbound links you have on a page. But Bing actually seems to like them--at least for now.

5. Backlinks are even better. If you're frustrated because all of your efforts to get links pointing to your site haven't gotten you anywhere with Google, then good news! When it comes to backlinks, Bing's attitude seems to "the more, the merrier"--as long as the links are coming from relevant sites.
So there you have it--five easy optimization tips to help you score a good ranking with Bing.Bear in mind that this is a huge change, and will take months to fully take effect. But the sooner you align yourself with Microsoft's search policies, the better positioned you will be to ride the wave of change to the top of Bing's--and Yahoo's--search results.
Allen Moon is the Marketing Director of the Internet Marketing Center, which creates information products, software, and training services that have helped thousands of people establish and grow their own profitable online businesses. He has just released the completely updated 2009 edition of the comprehensive Insider Secrets to Marketing Your Business on the Internet course.

Marketing Locally? Think Globally

It's a paradox: So many online merchants, yet so few willing to reach for the stars by thinking beyond the American market. They don't call it the World Wide Web for nothing--as an online merchant, you are but a few mouse clicks away from a global customer base.
We in North America are sometimes lured into the myth that we are the very center of the world. But the United States represents just five percent of the world's population. Nor do we have a monopoly on spending power. The CIA's World Factbook lists who in the world has the most disposable income by looking at per capita GDP--that is, a country's gross domestic product divided by its population. The top ten: Liechtenstein, Qatar, Luxembourg, Bermuda, Kuwait, Jersey (an island in the English Channel), Norway, Brunei, Singapore and, way down at number 10, the United States. And while the global recession has dampened business around the world, the United States has been hit particularly hard.
The lesson is clear enough: Some of your best potential customers don't buy things in dollars or live on this continent.

Content Continues Below

---

The global nuts and bolts
In most cases, the real barrier to the global opportunity is fear of the unknown. International marketing, like international travel, requires a willingness to grapple with the unfamiliar. There are different languages, of course, as well as different currencies, customs restrictions, and shipping costs. But you will encounter no insurmountable barrier. In that spirit, here are some tips and considerations that will get you on the international fast track.
Payments
Let's start with the number one fear for any merchant going global: Given the distances and multiple currencies, how am I going to get paid? There's plenty of good news here.  We are entering the golden age of innovative online payments, with payment services that can give you access to millions of customers in countries around the globe.  Currency exchange is built in, often with favorable terms, and without the hassle of opening multiple merchant accounts overseas.  Of all the challenges posed by international selling, getting paid should be the least of your concerns.
Language
In the beginning, just try your luck in English, which, lucky for us, is the international language of commerce. Do remember that for most customers, English is a second language, so keep the wording simple and straightforward (never a bad idea) and keep a look out for American expressions that won't translate well. You don't want your product to "hit it out of the ball park."  Once you get traction, a good translation service can help--if not with your entire site, at least with your international shipping policies and costs. For many customers, a multi-language toggle is of great help.
Select a test country
A good way to begin is by identifying your most promising country and making that a pilot project. Doing so will give you a mini-course in global selling while keeping things relatively simple. As with learning a new language, once you master one, the others will be easier.

International shipping
It sounds daunting.  It's not. Most large domestic shippers have offered international shipping services for years.  Among them are USPS Global Shipping, DHL International Shipping, FedEx International Shipping, and UPS International Shipping. If you already have a good working relationship with a shipping company, that's a good place to start.

Duties and taxes
Both may be charged to the buyer on certain items and vary by country. Make sure that your customers are aware that duties and taxes are their responsibility.
Customer service
Speaking of international policies, do make certain that you've stated them clearly. One of the biggest concerns for customers and vendors alike are return policies. Be clear about who pays for what.  International customers may also want to make sure that your company--being thousands of miles away--actually exists. So be especially responsive to international e-mail inquiries. An international calling plan can reduce the cost of a phone connection. Remember, a small cadre of satisfied international customers can lead to good word of mouth--and that needs no translation.
There's always more to learn, of course, and a library of books can be found on the subject. But the bottom line is this: If you start slow, think globally, and follow a few simple rules, your business can be as world-wide as the Web itself.
Eddie Davis is the senior director of merchant services at PayPal and is responsible for providing PayPal's payment processing services to thousands of small and medium-sized online retailers. Davis joined PayPal in 2005 with a background in merchant sales and acquisitions.

Speaking/Presentations by Jay Conrad Levinson

"Your speech at Entrepreneur’s Day was great! What a good way to kick-off this conference with such a strong emphasis on marketing. Guerrilla marketing is just what these entrepreneurs need to understand. Your style and delivery was excellent and I heard many young entrepreneurs talk about the impact it made." -- John R. Thorne, Chairman, Carnegie Mellon

Jay Conrad Levinson's speaking presentations run from an hour for a keynote speech to four hours for a half-day program. Even longer programs can be arranged with workshop activities. During Jay's time on stage, he will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to breathe life into his techniques immediately. He will explain the key differences between guerrilla marketing and traditional marketing, the 100 weapons of guerrilla marketing, prove that marketing is now a science, and delve into the personalities of successful guerrilla marketers. He'll reveal the key secrets of guerrilla marketing, the truth about online marketing, and the steps to take to earn serious profits with a guerrilla marketing attack. A blend of stories, encouragement and case histories from Jay's career -- seasoned with an extra helping of humor, his presentations are tailored for each audience he addresses. For more information please contact Amy Levinson: olympiagal@aol.com, 888-875-1495

"Your program yesterday was absolutely terrific. It is incredible how much excellent material you packed into that hour and a half session. No one could have left that session without feeling they really got their money’s worth!" -- Kandace Laass, Director, Quality Learning Services, U.S. Chamber of Commerce

"Slam dunk! Without exception, every person who attended your guerrilla marketing seminar said it was well worth their time." -- Julie Lopresti, Advertising Manager, Pacific Bell

"Your Guerrilla Marketing strategies were fabulous! I don't think we'll be refunding anyone’s registration fee this year because your presentation alone was worth the investment." -- Cynthia L. Peterson, Conference Chairperson, Associated Landscape Contractors of America

THE GUERRILLA MARKETING INTENSIVE

21 Intimate Hours Face-to-Face
with the Father of Guerrilla Marketing
October 28-30, 2009

 

I'll be personally running a 21-hour Guerrilla Marketing training in my home on Lake Monroe in DeBary, Florida from October 28th till October 30th. You're invited to attend -- and to see exactly why Guerrilla Marketing is revolutionizing the whole idea of marketing throughout the world.
You'll learn the inside secrets of how to create the very best marketing ever and why that means solid profits to your business -- now and forever -- in any kind of gruesome economy. You'll realize why over 20 million copies of my books now appear in 62 languages -- and that I don't understand 61 editions of my own book.
Still, I was on the creative teams that made household names of The Marlboro Man, The Pillsbury Doughboy, Morris the Cat, Tony the Tiger, The Jolly Green Giant, Charlie The Tuna, Mr. Clean, the Lonely Maytag Repairman, the Sears Diehard Battery, Allstate's Good Hands and United's Friendly Skies.
I live 40 minutes from the Orlando Airport, 50 minutes from Disney World, 35 minutes from the Kennedy Space Center, 37 minutes from Daytona Beach. We'll meet at my place from 12 pm till 7 pm on Wednesday, Thursday and Friday.
You'll learn just what you ought to know to be a bonafide guerrilla marketer, and you'll be tested to see if you've learned it. If you have, you'll be awarded a Certificate of Completion, but your real reward will come in the increased profits you'll earn the day you return home.
The cost of this Guerrilla Marketing Intensive was scheduled to be $10,000 -- but if you enroll before September 30th, it will be a total of $4997. And there's a two-payment option available -- only $2498 each payment. You'll never again be offered such significant insights at such a low price.
I've never run this intensive before and I may never do it again. So this is a rare opportunity to discover guerrilla tactics, techniques and mindsets that can transform your business permanently. By the way, the cost covers your workbook and a signed copy of Guerrilla Marketing. You can stay in a nearby hotel, five minutes from where I live.
My home is comfortable and has a great view of the lake, but we still have to limit enrollment to 20. So it's first come, first served. To guarantee a spot for yourself, click here.
I really look forward to meeting with you in person and talking about your business.
Jay
P.S. Don't think classroom. Instead, think informal training, lots of laughs and the coziest learning atmosphere you've ever experienced.
Yes, I want to register before it's too late. Two payment options available..

"Slam dunk! Without exception, every person who attended our guerrilla marketing seminar said it was well worth their time."

-- Julie Lopresti, Advertising Manager, Pacific Bell

Who Should Attend This Event?

People who want to become their own Guerrilla Marketing Guru

This intensive, taught by the Father of Guerrilla Marketing, brings it all home to you. A blend of practical theory and hands-on exercises, it helps you understand guerrilla marketing with more clarity than ever, then provides you with the tools to put it into action. Cost of the tools: zero.
It delves into the specific changes companies are making to see record breaking profits again using guerrilla marketing…then shows how you can do the same thing. If you don't, you can be fairly certain that some of your competitors will.
There have always been secrets of guerrilla marketing, new ones each year. In this intensive, you'll learn the newest of them. Each one can propel your business forward. As the Internet matures and flourishes, we're learning more and more ways that online marketing can become more effective if you develop the wiles of the guerrilla marketer. Those ways will be revealed in this intensive.
When you've completed this session, you'll be armed with a real-life guerrilla marketing strategy for your own business, as well as a guerrilla marketing calendar that you can put into practice immediately. More important, you'll have the smarts and the business acumen of the guerrilla.
You will earn money after the training by being a guerrilla marketer for your own biz or being the guerrilla marketer for other people's businesses.
How do you apply guerrilla marketing to the whole process of branding? You'll know the answer during this intensive. Along the way, you'll be enlightened by stories that breathe life into everything that you learn. These are true stories that will give you insight beyond anything you've learned before.
The myths of marketing: you'll see them explode, one-by-one, in these fascinating sessions. The best things about your own business: you'll see them materialize during the same sessions.
As all guerrillas know, marketing is everything that you do in your business. When you complete this intensive, you'll have a deeper comprehension of marketing than ever before. You'll know how to capitalize on tiny details for anything-but-tiny profits. And you will be able to put all that you learn into practice right after you arrive back home.
Learning guerrilla marketing from the man who created it, the Father of Guerrilla Marketing, gives new life to the old notion that Father knows best.
Yes, I am ready to become a Guerrilla!

"Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson."

-- Entrepreneur magazine

What you'll learn

• You'll gain new insights into why guerrilla marketing is transforming all marketing and how you can stay in advance of the guerrilla marketing revolution.
  
  
• You'll advance far beyond theory by actually creating real-life marketing weapons that can be put to use immediately. The cost? No cost.
  
  
• You'll be let in on the new secrets of guerrilla marketing and how to put them to work enlarging your bank account. New secrets are discovered rarely. These are the newest.
  
  
• You'll learn of breakthrough tactics that can increase your profitability but not your marketing budget. And you'll finally learn what should be included in that budget.
  
  
• You'll be taken on a guided tour of creativity - your own creativity - then put that creativity to work creating a real marketing weapon that can create massive profits for you.
  
  
• You'll hear stories of classic marketing campaigns, each one with a lesson you can apply for a lifetime. Better yet, you'll discover how to have your own classic campaign.
  
  
• You'll learn all of this from Jay Conrad Levinson, author or co-author of 58 books, now in 62 languages, with over 20 million sold. Who's your Daddy? Well, Jay is the unquestioned Father of Guerrilla Marketing.

Register now with our easy two payment option

Guerrilla marketing is just what these entrepreneurs need to understand. Your style and delivery was excellent and I heard many young entrepreneurs talk about the impact it made."

-- John R. Thorne, Chairman, Carnegie Mellon

Stay one mile from Jay's home
Best Western Deltona Inn
481 Deltona Boulevard, Deltona, Florida, 32725-8015, US, 386/860-3000
www.bestwesternflorida.com/hotels/best-western-deltona-inn

Other hotels nearby

Hampton Inn Debary/deltona/orange City
(386) 668-5758

Holiday Inn Express Orange City
(386) 917-0004

Comfort Inn Orange City
(386) 775-7444

Springhill Suites by Marriott - Sanford
(407) 995-1000

Super 8 Sanford
(407) 323-3445

"We had well over 140 people attend the event and every single one I spoke with was pleased at the value they received and were excited about applying the concepts that you presented them."

-- Ben Buehler-Garcia, Group Vice President, Tucson Metropolitan Chamber of Commerce

These are just a few examples from the tens of thousands of people who have benefited from Jay's presentations and trainings. To be able to have people write testimonials about YOU, register today.

 

Marketing on-line

By Beth Pratt
Small Business

Small business owners, professionals and non-profit managers are missing an opportunity if they don’t focus some of their marketing resources online.

Marketing online stretches marketing budgets for all types of organizations. Who isn’t looking for ways to reach market in the most efficient and cost effective manner? Marketing your business online has many benefits that can increase your customer relationship management and even increase your bottom line.

Online marketing is simply using the technology of the Internet to reach your market. It is referred to as e-marketing, online marketing, i-marketing and Web marketing. I have found it to be one of the most effective tools to build awareness and enhance customer relations.

Today, there are a number of options when marketing online. You can use audio, video, blogging, e-mail, social media and e-zines or newsletters. You can use packaged e-mail programs like Constant Contact and Vertical Response, or more sophisticated Web 2.0 programs. If you were to do the same thing in traditional marketing you would spend a lot more time and funds and reach fewer people. 

Simple marketing on-line can be extremely nimble. By monitoring and tracking how your advertisements and e-marketing efforts are doing, you can make decisions to easily alter columns, advertisements and graphics. Packaged programs for e-mail marketing have become so easy to work with that even an educator like me can launch e-newsletters.

 Online marketing also allows you to track results using analytics that are already programmed. For example, Constant Contact can show which of your       e-mail contacts have opened up an e-mail and how often they have clicked through. Marketing online  provides the added benefits of reaching specific target markets efficiently.

When you market online, you not only reach your customers quickly, you can also quickly convert your customers. This is not the case when evaluating marketing options in traditional media such as hard-copy advertising and radio.

Local businesses have an opportunity to maximize their on-line marketing skills at the half-day Online Marketing Boot Camp at Travis Credit Union in Vacaville on Oct. 27.  The Online Marketing Boot Camp is for small business owners and professionals to learn about all aspects of successful online marketing.

The training is designed for optimum user-friendliness and is intended for non-technical small business owners of all skill levels. The first session will focus on online marketing fundamentals and how to apply tools to your business or organization. In the second session, Small Business Development Center Technical Advisory Program presenters will provide a “hands-on” training on how to develop an e-mail marketing campaign.

The 2009 Online Marketing Boot Camp is a follow-up to the very successful 2008 Technology Boot Camp Program and is brought to you by Napa Valley College SBDC, the Solano SBDC and the SBDC Technology Advisory Program.

The training costs $39 for training and materials. For more info, call 253-3210 or visit www.Napasbdc.org.

Do You Know Why Internet Marketing Is Not Selling?

By James Barrett
Internet marketing, also known as e-marketing or online marketing,is the marketing of products or services through the World Wide Web.

Marketing and selling are often viewed as the same thing, but this is a mistaken belief, most people who make a living, working from home, marketing on the internet don't physically sell anything, their job is not to sell something to you, but to get traffic (i.e. potential customers) to their website, where the product or service sells itself through that website.

Obviously understanding a lot of the technology used is important in this industry but, it's not all S.E.O and html and other equally confusing terminology for newbie's, even if your knowledge and experience is very limited (or even non-existent), it need not be a reason for you to think you can't do it, internet marketing is not rocket science it is more a collection of techniques and strategies that make internet marketers really successful, you don't need to be a computer whizz or have a brain the size of a small city, you simply need to replicate other peoples success!

At one time internet marketing was mostly just having a website and putting banner adverts on other people's websites, but as the internet grows and changes, marketing has evolved too. At one time most people used the internet simply as a tool to research or for leisure time, however the explosion in growth of the internet over the past few years has changed that forever. Ordinary people can now make, and are making, substantial incomes from marketing online, through the right products, opportunities and services. In a time where a lot of people would love to be an entrepreneur or be their own boss, internet marketing is making that very achievable, enabling ordinary people to get out of the rat race and work from home.

If you search Google for "make money online" you will see just what I mean. There are over 40 million search results returned for that phrase. The reason is because people are searching for it, they want it, and they know it can be a very lucrative business to get involved in. However don't let yourself become a victim to the scammers, which is easier said than done. If you are looking to get into the world of online marketing, then make sure you do your due diligence, do a little research about the different programmes and opportunities available, you will find that although there are many scams online, there are many good and legitimate programmes and opportunities out there too, you've just got to search carefully and you will find them.

I sincerely hope you find the right one for you, and perhaps one day I'll meet you at the top!
James Barrett is a successful internet marketer, who likes to spend his time training and mentoring other people to duplicate his success. To learn more about James, how he may be able to help you and for a FREE special report on internet marketing please visit his website at: http://www.whoisjamesbarrett.com

Top 10 Marketing-Related Business Websites - September 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

10 Branding Trends for 2010: Value is the New Black

Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys. 
Using what Passikoff calls “predictive loyalty metrics” gleaned from consumer data his firm collects,  Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends:

1. Value is the new black: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This may spell  trouble for brands with no authentic meaning, whether high-end or low.
2. Brands are increasingly a surrogate for value: What makes goods and services valuable will increasingly be what’s
   wrapped up in the brand and what it stands for.
3. Brand differentiation is brand value: The unique meaning of a brand will increase in importance as generic
   features continue to propagate in the brand landscape. Awareness as a meaningful market force has long been obsolete, and differentiation will be critical for sales and profitability.
4. “Because I said so” is over: Brand values can be established as a brand identity, but they must believably exist in the mind of the consumer. A brand can’t just say it stands for something and make it so. The consumer will decide, making it
   more important than ever for a brand to have measures of authenticity that will aid in brand differentiation and consumer engagement.
5. Consumer expectations are growing: Brands are barely keeping up with consumer expectations now. Every day consumers adopt and devour the latest technologies and innovations, and hunger for more. Smarter marketers will identify and capitalize on unmet expectations. Those brands that understand where the strongest expectations exist will be the brands that survive and prosper.
6. Old tricks don’t - and won’t - work anymore: Consumers are on to brands trying to play their emotions for profit. In the wake of the financial debacle of this past year, people are more aware then ever of the hollowness of bank ads that claim “we’re all in this together” when those same banks have rescinded their credit and turned their retirement plan into case studies. The same is true for insincere celebrity pairings - such as Seinfeld & Microsoft or Tiger Woods & Buick. Celebrity values and brand values instead need to be in concert.
7. Consumers won’t need to know a brand to love it: As the buying space becomes even more online-driven and international (and uncontrolled by brands and corporations), front-end awareness will become less important. A brand with the right street credibility can go viral in days, with awareness following -  not leading - the conversation.
8. It’s not just buzz: Conversation and community is increasingly important, and if consumers trust the community, they will extend trust to the brand. This means not just word of mouth, but the right word of mouth within the community. This has significant implications for future of customer service.
9. Consumers talk with each other before talking with brands: Social networking and exchange of information outside of the brand space will increase. This - at least in theory - will mean more opportunities for brands to get involved in these spaces and meet customers where they are.
10. Engagement is not a fad; It’s the way today’s consumers do business: Marketers will come to accept that there are four engagement methods: The platform (TV; online), the context (program; webpage), the message (ad or communication), and the experience (store/event). At the same time, they also will realize that brand engagement will become impossible using out-dated attitudinal models.

Passikoff believes that accommodating all of these trends will require some companies to undergo significant paradigm shifts, which will likely be painful but necessary.  Either way, change in the brand marketing pace will be inevitable.  “Whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life lasts is up to the brand, determined by how it responds to today’s reality,” he said.
Recent research from Penn State University found that one in five Tweets is brand related, and appears to support the belief that there is an increasing desire for brand engagment and customer service on more community-based media.
Another study from Penn, Schoen & Berland Associates, similarly proclaims that “value is the new black,” predicting that post-recession shoppers will transform into “value hunters” as they look for true value and meaning from brands, rather than just discounts.

www.marketingcharts.com

Marketing Online is The Best Bet For Any Recent Company Formation

In the current economic context many companies -especially companies who have recently been formed – have slashed their marketing budgets. Obviously, this has had a knock on impact on the advertising sector with many medium such as TV and radio announcing record losses in the past year.
The decline of the advertising sector has been exacerbated by the rise of digital media. The IAB – Internet Advertising Bureau – announced this week, that for the first time ever recorded, online advertising spend is now higher in the digital sector than in TV. Indeed, the digital sector is the only area of advertising that has recorded any growth in 2009.
While an increase in online advertising spend is a trend we have been creeping towards for some time, many business analysts have suggested that it has be accelerated by the recession. Marketing Consultant, Kate Berg, comments: “Digital media has completely re-defined the advertising landscape and initiated a shift away from more traditional mediums such as TV and Radio. The acceleration of this trend is the result of a number of factors; increased consumer purchasing online, the rise of online discounting sites and the widespread access to high speed internet. However, it is the recession that accelerated it to its current position.”
“For the first time, business owners were offer an advertising medium which allowed them to see exactly where their money was being spent and the return it generated. Also, an online advertising campaign could be executed with a small budget compared to the massive rates charged for a TV or radio slot – even those offered at recessionary rates.”
Adam Learer , the founder of directhomewares.com told us that advertising on TV wasn’t even considered in the first ten years of his company’s incorporation, due to the cost. Instead, the only advertising they felt was commercially viable form the point of company formation was online.

B2B Marketing - Online Tactics to Nurture Prospects into Sales

Most marketers today realize how important long-term relationships are to their lead generation process. However, they struggle to find ways to engage their most viable leads. If companies can learn how to leverage tools like blogging, social media, webinars and e-mail campaigns, they can easily demonstrate “thought leadership” while enhancing the company’s unique value proposition to its prospects and target audience.

In order to achieve this, marketers must commit to creating content in conjunction with clearly-defined objectives that are part of a long-term plan. These consistent content marketing programs must be relevant to their prospects and customers while giving them valuable information that helps them build their knowledge or helps them solve their issues.

 By Brian Carroll
This communication can be calibrated to the level of “sales readiness” of prospective customer bases by leveraging existing investments already made in other marketing tactics such as content from events, white papers or contributed articles. Third-party resources and content can also be effectively utilized to bring an aspect of credibility through the halo effect. Once marketers learn how to use this valuable information, they can set themselves up as trusted advisors, and create relevant, long-term fruitful relationships.

To learn more about how to use content for cultivating relationships, register for MN AMA’s “B2B Marketing - Online Tactics to Nurture Prospects into Sales.” During this event, I will discuss how to use content to develop a lead-nurturing process that really works while recapturing lost leads and opportunities. Meet me Tuesday, October 13 from 7:30 a.m. – 9 a.m. at the Minneapolis campus of the University of St.Thomas. The meeting costs $25 for AMA members and $50 for non-members. Hope to see you there.

Brian Carroll is CEO of InTouch and author of Lead Generation for the Complex Sale (McGraw-Hill) and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.

Make Money With Network Marketing Online

Network marketing online may be a very hard and difficult task for some. However there is a bright scope of making network marketing online with the help of the internet as a powerful marketing medium. In fact this form of marketing is much easier than doing home based network marketing. In home based marketing one needs to resort to a lot of cold calling which may not be comfortable for some. The next option that one has is to tell close friends about the product he is marketing and get his leads. This may not be everyone’s cup of tea and hence the alternative of network marketing online steps in making lead generation simpler.

With network marketing online one just needs a website and an auto responder who does the work for him or her round the clock. The geographical limitations of home based marketing are eliminated in this form of marketing and hence one can reach out to local, national and international clients. With network marketing online one can use high quality marketing tools that are available online. The most common tool is the availability of sales letters that can enable one to make money both online and offline with ease. Online network marketing can also be made simplified as selling of products is easier and hence one can get good business opportunity effectively. The pay to click advertising can be used to attract potential customers through affiliate marketing and an auto responder can effectively remind people of the virtues of the product repeatedly thus making online marketing lead generation simple and hassle free.

3 Biggest Mistakes Agents Make When Marketing Online

By Josh Schoenly

RISMEDIA, October 6, 2009—Over the last several years, I have been closely studying, testing and tweaking online advertising for my real estate business. As with any new venture, it took me a very long time to identify the most effective methods to use for online classified sites such as Craigslist. Therefore, in order to save you from spending countless hours and losing thousands of dollars too, I have decided to compile a list of the three biggest mistakes I see agents making with their marketing efforts.

Biggest Mistake #1 – The time you post
The number one mistake I see agents making with their online advertising is posting at the wrong times. Almost all free online classified sites automatically post new ads at the very top of the page, thereby pushing older posts towards the bottom. In other words, if you place an ad at 6 in the morning, your post has an increased risk of never being read by your target audience. Additionally, if you live in a larger city, there is a chance that your ad will not even be located on the first page before noon.

Unfortunately, I learned this the hard way. For years I would wake up first thing in the morning and post my ads. Although it appeared I was getting this mundane task out of the way, in reality, most of my ads were not generating maximum exposure.

Secondly, I see a lot of agents posting their listings really late at night. From my experience, this happens to be the 2nd worst time of day to post. Think of it this way. In order to receive the biggest return on investment, you will want to post your ads at those times when most people are surfing these sites. Personally, I have found that both lunchtime and after dinner work most effectively. However, it could still potentially vary for your area, so be sure to test these things first.

Biggest Mistake #2 – The same old same old
We’ve all made the mistake of posting an ad that only gives the rank and file information on the property, along with a phone number. For example – “3 bed, 2 bath ranch in Blank School District, with full basement and 1 car garage on ¼ acre. Call Joe at 123-456-7890.” Unfortunately, this kind of ad doesn’t command the reader’s attention or really give them a reason to get excited and take action. Therefore, you need to hook them with an enticing headline, while providing information that will truly motivate them to contact you.

Biggest Mistake #3 – No Real Call to Action
Similar to mistake #2, it is critical to include a real call to action when you write your ads (Tip – Call Joe at 123-456-7890 isn’t a real call to action). Here are some better examples: for your free list of foreclosures visit our website at www…, e-mail us for your free list of luxury homes in Miami, or call our 24-hour recorded message for more information about our first-time home buyer program.

In summary, I see so many agents become despondent and give up because they waste their time on ads that go unnoticed and never generate a response. However, online classifieds are not the problem; rather, it’s the type of advertising. By avoiding these 3 major mistakes, you will begin to witness a much stronger response and increased lead flow for your business.

Josh Schoenly has “cracked the code” to lead generation on Craigslist. Over the last three-plus years, he has generated over 7,000 leads using his own system. For a limited time you can download Josh’s Craigslist Marketing “Cheat Sheet” and accompanying 30 minute video explaining his system at www.CraigslistMarketingMatrix.com.

Modern Tools for Marketing Online

Online marketing today is all about creating communities. The following are some tools educational publishers and suppliers can take advantage of to reach out to customers in new, more relevant ways.

Virtual sampler. This virtual version has the same pagination and look of a print product. Most samplers let readers turn pages, click on links, and use special features like bookmarks and searches. Publishers save on production and mailing costs associated with printed review copies and can also use online sampling to draw traffic to their website and get valuable statistics on their readership. Virtual samplers are also a great way to offer up an online catalog for any type of company with links taking customers to the company e-commerce site. Sampling online also allows publishers to test a product before committing to a print version and even sell “chunks” of content that customers can personalize and select, rather than an entire book. Impelsys and Nxtbook Media are two companies that offer e-publishing solutions.

Book Widgets. A widget is a portable chunk of code that can be placed in different places like blogs, social-networking sites, and websites. Widgets can contain page samples, links, and other content that can even be updated automatically. These make nice sales tools because they provide back-links to a publisher’s website, which enhances traffic (that’s an example of SEO, or search engine optimization).

Book Previews. Similar to virtual samplers, these previews also allow publishers to limit the content available for viewing. Maybe readers can only read a certain percentage of the pages of a book or certain parts like the table of contents, introduction, and index. Amazon’s Search Inside is an example of a preview program that has had a very positive impact on book sales.

Blogs. Blogs are nothing new, but they do offer more possibilities than publishers might know about. Review blogs let publishers get (hopefully positive) feedback that can be used on social-networking sites to help spread the word about a book. Author blogs can be used to attract a following for the author before the book even comes out. These blogs let authors showcase their expertise, announce signings, share videos and free content, and interact with readers who might otherwise be inaccessible. You should definitely have a company blog, too, where you make announcements, run contests, and offer tips and tools to readers that aren’t just related to your product sales.

Author Social Network Profiles. Encourage your authors to post their profiles on LinkedIn, Facebook, or more niche sites for their area of expertise. Here, authors can start groups or pages and create communities of people interested in their topic. Most sites offer tools for taking polls, sharing event calendars, hosting contests, creating subgroups, and extending the interactive relationship with readers. Having public profiles online lets readers find authors and their books more easily through simple searching.

Author Videos. From promotional book trailers to longer how-tos and demonstrations, author videos can really bring in the readers. As we all know, free video-hosting sites like YouTube (or niche video sites like TeacherTube for educational videos) get lots of traffic and can bring the same benefit to publisher websites. Through videos, authors can share readings, presentations at conferences, or quick tips with readers.

E-newsletters and E-mail Campaigns. If you haven’t done so already, take advantage of your website by promoting an opt-in e-newsletter. The email addresses you collect are invaluable, and e-newsletters are great tools for promoting new releases, offering information, providing subscriber-only discounts, and sharing other benefit-heavy content with customers new and old. Just be sure to make your newsletter information-driven and not just a sales tool. Readers should get more out of your newsletter than just a push to buy your products. Programs like Constant Contact provide easy design templates and maintenance of e-mail lists.

Social Reading Lists. Personal online booklists maintained by readers usually show books they’ve read, books they intend to read, and books they own. Readers can share lists with each other, provide rankings, and discuss favorites, all while maintaining an online bookshelf of their reading. Social-networking sites like Facebook offer applications to post reading lists to user profiles. Popular reading list sites include Shelfari, LibraryThing, and GoodReads.

How To Marketing Your Online Business

If you're a business that has just invested in a brand new website, blog and you want to grow your business and make money through your site, how do you get started? The purpose of this lens is to show how just having a site and getting it listed on Google is not enough to effectively use it as a business tool.

In order to make the most out of your website, people using the Internet need to be able to find it; they can't buy unless they can find you. If you want to be found on the Web, you need to start doing online marketing.

Whatever it is that you wish to market and sell, there are several steps that you can take to improve your online presence. Just follow the guides and tips bellow to help you find the right and powerful ways to make your sites popular and be found by other Internet surfers.

How To Start Marketing Your Website

The first steps to help you learn the marketing tactics.

Natural Search

If you want your website to be easily found by people using a Search Engine, you need to prepare it for SEO or Search Engine Optimisation. This means engineering your site to respond to the way that users search for your products or services online. Search Engines such as MSN, Yahoo and Google rank your website, based on a complex set of criteria.

The criteria changes regularly and only a few people are aware of the algorithms used to create the rankings. However, experts use tried and tested techniques to improve their client's ranking position based on their experience of SEO. The problem is that many amateurs try tinkering with their website for SEO and this can often lead to some fairly costly errors.

Paid Search

One of the best ways to gain presence on the web is to advertise through Paid Search opportunities such as Google AdWords or Yahoo! Search Marketing. Pay per Click (PPC) offers a cost effective way of advertising online. PPC involves choosing the most effective keywords for your product or service and writing a short advert with a keyword rich headline and ad text.

When an interested user types your keywords into the Search Engine, your Ad appears. When they click on it, the user is directed to your website and you pay an agreed fixed amount to Google et al for each click. The performance of your PPC Ads can be compared, and their effectiveness tested through feedback on the all-important click to conversion data produced by the Ads.

Copywriting/Articles

The Internet is a text driven medium. The words that are placed on your website not only attract Search Engines but also human visitors. If your visitors find poor quality content, they are unlikely to stick around to find out what you have to offer them.

SEO copywriting involves using a professional copywriter, trained in SEO techniques to create the content of your website. SEO content engages potential customers/clients and leads them towards taking your desired actions, whilst keeping your site well ranked by Search Engines.

Articles can be used for two purposes. In the first instance, they can be used to demonstrate your knowledge and improve credibility in your area of business. In the second instance, articles can be submitted to optimised article directories. Someone visiting those directories and reading your articles will be impressed by your knowledge and expertise and will click through to your website via a link at the bottom of the article.

Internet Marketing is not an area for the amateur or dilettante. The success or failure of your business could rest on your ability to conduct your own online marketing. Unless you're willing to learn, or run the risk of damaging your potential income, maybe it's time to call in an expert.

The Basics of Online Marketing

How to do affiliate marketing

As an online marketer, you must know the two important things you need to know about affiliate marketing. I assume that you are one of those people who want to make a lot of money without ever having to put on a suit and tie and going to the office. And let's not deny that we all dreaming of financial independence and be a successful online marketer.

The first thing you need to keep in mind at all times about affiliate marketing is: content rules. You must know how to make your own content and how to come up with quality stuff. Getting surfers to look at your website is not that hard. Making them read more than a couple of lines is a bit harder.

The second most important thing is to gain links that point to your site, which will bounce you up in search engine ratings. Make sure the links are always from web pages that focus on the same topic as the articles they point to, otherwise you are going to lose points with the search engines and that should be avoided at all costs.

Getting It Started:

Pick a niche market, identify some topics and start writing. Get about 10 articles up on your website, get links for every one of them and then keep an eye out and see if people like them or not. Every morning re-read one of the articles and see if your writing style is really crystal clear and if the ideas stand out from the text and are easy to grasp by anyone.

After weeks of doing this re-read your first articles once more. I am perfectly sure that you will be surprised of how poorly written they seem. Feel free to re-write them, or to write new ones that focus on the same topics and solutions, but with a different approach and wording. Don't strive to be 100% original every time because this is impossible.

In a short while you will notice that your site is getting a lot of attention because of the friendly content. Keep everything simple and make sure your pages can be accessed easily by surfers who don't land on your main page. Having a website that doesn't look slick, but has loads of good content tells people that you are a real person and that you aren't trying to pull anything.

Marketing campaigns, flashing banners and slick ads are nice, but you don't need them. Just write articles and get links. Then write more articles and get more links. Repeat this until your website becomes a mandatory stop for people who want to be well-informed on the topic you've chosen. The links and surfer clicks will give you good ratings and the original content will make you unique.

Write good articles, put in plenty of keywords (don't use them blatantly), make sure the links to the merchant website stand out and get other websites to link to you. That's all you need to know to make a lot of money on the internet.

So there you have it, the big list of tasks that you need to do in order to become a successful affiliate marketer. Sounds too simple? Well, it sort of is simple, but not as simple as you'd expect. What you need to do is to write good articles that can really answer the questions your readers have in mind. This means finding a topic, becoming thoroughly acquainted with it and analyzing possible solutions. For a realistic strategy to making money online, visit http://www.makingyouricher.com. This online marketing program covers a lot of affiliate marketing fundamentals.

0

There are 0 comments! Add your own.

New Guestbook

Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!